Segmenting Publics

This research synthesis was commissioned by the National Co-ordinating Centre for Public Engagement (NCCPE) and the Economic and Social Research Council (ESRC) to examine audience segmentation methods and tools in the area of public engagement. It provides resources for assessing the ways in which segmentation tools might be used to enhance the various activities through which models of public engagement in higher education are implemented. Understanding the opinions, values, and motivations of members of the public is a crucial feature of successful engagement. Segmentation methods can offer potential resources to help understand the complex set of interests and attitudes that the public have towards higher education. Key findings: There exist a number of existing segmentations which address many of the areas of activity found in Universities and HEIs. These include segmentations which inform strategic planning of communications; segmentations which inform the design of collaborative engagement activities by museums, galleries, and libraries; and segmentations that are used to identify under-represented users and consumers. Segmentation is, on its own, only a tool, used in different ways in different contexts. The broader strategic rationale shaping the application and design of segmentation methods is a crucial factor in determining the utility of segmentation tools. Four issues emerged of particular importance: 1. Segmentation exercises are costly and technically complex. Undertaking segmentations therefore requires significant commitment of financial and professional resources by HEIs; the appropriate interpretation, analysis, and application of segmentation exercises also require high levels of professional capacity and expertise 2. Undertaking a segmentation exercise has implications for the internal organisational operations of HEIs, not only for how they engage with external publics and stakeholders 3. Segmentation tools are adopted to inform interventions of various sorts, and superficially to differentiate and sometime discriminate between how groups of people are addressed and engaged. 4. For HEIs, the ethical issues and reputational risks which have been identified in this Research Synthesis as endemic to the application of segmentation methods for public purposes are particularly relevant

Spectacular political experiments: the constitution, mediation and performance of large-scale public participation execises

Foremost in contemporary debates about democratic renewal and the re-engagement of citizens in the polity are concerns about publicness and the modes of politics that may be suited to this task. In this thesis case studies of three large-scale public participation exercises are presented: a local governmental exercise; a national popular media initiative and a transnational/translocal social movement event. Engaging with these cases the research explores three, ostensibly different, approaches to and settings of engagement. The study utilises a mix of discourse analysis and participant observation to engage with different features of each case. The outcome of this analysis is an exposition of the forms of publicness and the modes of politics that are summoned up, articulated, negotiated and enacted through the performance of these exercises. Comparing the three cases the thesis then develops two interrelated lines of argument. First, because of a set of tensions inscribed into the ideas of the public summoned up in each setting, the publics of these exercises are characterised as paradoxical publics. And, secondly, the mode of politics privileged across the three settings is characterised as spectacular and experimental. The findings of this research problematise the idea that large scale public participation exercises might somehow enact forms of politics that are more direct. The study also challenges the assumption that such practices might enable publics to act more authentically. Through a consideration of the relationships between a diverse, if limited, sample of contemporary large-scale public participation exercises this study instead contributes to the emerging politics of public mediation

Designing Public-Centric Forms of Public Engagement with Research

What happens if we put ‘the public’ at the centre of our efforts to conceptualise, conduct and evaluate publicly engaged research? This Open University pamphlet outlines a public-centric approach to engagement you can make use of in your own settings. Drawing on insights from recent empirical research and key strands of the theoretical literature on the public the pamphlet foregrounds a set of questions you can ask at key stages of the engagement process to help you make choices about how you will engage. The public-centric approach is designed to support researchers working across all disciplines that are involved in publicly engaged research projects. By helping to make sense of the public in public engagement, the pamphlet also sets out to contribute to wider on-going debates and developments concerned with improving the effectiveness of public engagement with research

A critical social science will help inform and shape the wider debate around public engagement.

Why does public engagement matter? Why should it matter and how can it be made to matter more? These are the questions Mark Carrigan and Nick Mahony explore by looking at the context of contemporary higher education where technology, institutional pressure, and an increasing diversity of engagement initiatives are emerging, within academia and beyond

CED: Color Event Camera Dataset

Event cameras are novel, bio-inspired visual sensors, whose pixels output asynchronous and independent timestamped spikes at local intensity changes, called 'events'. Event cameras offer advantages over conventional frame-based cameras in terms of latency, high dynamic range (HDR) and temporal resolution. Until recently, event cameras have been limited to outputting events in the intensity channel, however, recent advances have resulted in the development of color event cameras, such as the Color-DAVIS346. In this work, we present and release the first Color Event Camera Dataset (CED), containing 50 minutes of footage with both color frames and events. CED features a wide variety of indoor and outdoor scenes, which we hope will help drive forward event-based vision research. We also present an extension of the event camera simulator ESIM that enables simulation of color events. Finally, we present an evaluation of three state-of-the-art image reconstruction methods that can be used to convert the Color-DAVIS346 into a continuous-time, HDR, color video camera to visualise the event stream, and for use in downstream vision applications.Comment: Conference on Computer Vision and Pattern Recognition Workshop

Public crises, public futures

This article begins to map out a novel approach to analyzing contemporary contexts of public crisis, relationships between them and possibilities that these scenes hold out for politics. The article illustrates and analyses a small selection of examples of these kinds of contemporary scenes and calls for greater attention to be given to the conditions and consequences of different forms and practices of public and political mediation. In offering a three-fold typology to delineate differences between ‘abject’, ‘audience’ and ‘agentic’ publics the article begins to draw out how political and public futures may be seen as being bound up with how the potentialities, capacities and qualities that publics are imagined to have and resourced to perform. Public action and future publics are therefore analysed here in relation to different versions of contemporary crisis and the political concerns and publics these crises work to articulate, foreground and imaginatively and practically support

An Open Research University

This is the final report of the Open University’s RCUK-funded Public Engagement with Research Catalyst, ‘An open research university’, a project designed to create the conditions in which engaged research can flourish. The report describes an evidence-based strategy designed to embed engaged research within the University’s strategic planning for research and the operational practices of researchers. This programme of organisational change was informed by action research, working collaboratively with researchers at all levels across the institution to identify and implement strategies that work for them and the stakeholders, user communities and members of the public that engage with their research. Through a combination of surveys, interviews and interventions, we identified a number of challenges and proposed solutions to address them. For example, we found that researchers have a relatively narrow view of engaged research and the communities with which they interact and very few researchers strategically evaluate their engaged research activities. The report documents some of the interventions we have introduced with the aim of broadening and deepening future researcher engagement, including a definition of engaged research and revised promotion criteria that include knowledge exchange profiles. In conclusion, we argue that there is still a battle to be won for open and engaged research. For a culture of engaged research to be sustainable in the medium to long-term requires ongoing recognition and acceptance of its progressive value(s) by researchers, universities, funders and ultimately, policy-makers

The frontiers of participatory public engagement

Currently missing from critical literature on public engagement with academic research is a public-centric analysis of the wider contemporary context of developments in the field of public engagement and participation. Drawing on three differently useful strands of the existing theoretical literature on the public, this article compares a diverse sample of 100 participatory public engagement initiatives in order to first, analyse a selection of the myriad ways that the public is being constituted and supported across this contemporary field and second, identify what socio-cultural researchers might learn from these developments. Emerging from this research is a preliminary map of the field of public engagement and participation. This map highlights relationships and divergences that exist among diverse forms of practice and brings into clearer view a set of tensions between different contemporary approaches to public engagement and participation. Two ‘frontiers’ of participatory public engagement that socio-cultural researchers should attend are also identified. At the first, scholars need to be critical regarding the particular versions of the public that their preferred approach to engagement and participation supports and concerning how their specific identifications with the public relate to those being addressed across the wider field. At the second frontier, researchers need to consider the possibilities for political intervention that public engagement and participation practice could open out, both in the settings they are already working and also in the much broader, rapidly developing and increasingly complicated contemporary field of public engagement and participation that this article explores